Julianne Lilly

San Diego, California | (619) 204-6102 | jlilly2@uoregon.edu | https://www.linkedin.com/in/julianne-lilly-011563241/ 

EDUCATION

University of Oregon, Eugene, OR                                                                                             Anticipated June, 2025

BS in Advertising

Minor in Sports Business

Current GPA: 3.54                                                                                                                                                        

Francis Parker School, San Diego, CA                                                                                                                2021

WORK EXPERIENCE

AFMKTG, San Diego, CA                                                                                                        May 2023-August 2023

Marketing Intern

·       Conducted market research and analyzed current trends; created content for various social media platforms, such as Instagram, TikTok and Facebook

·       Generated detailed content request for client video and photoshoots 

·       Contributed to brainstorming and idea generation by pro-actively participating in weekly team meetings as well as meetings with clients

·       Organized and updated the company’s task management tools by conduiting social media audits for each account

Greek House, Eugene, Oregon                                                                                                                   2022-Present

Campus Director

·       Expanded the West Coast team by recruiting new Campus Reps and Sales & Marketing interns

·       Oversaw the University of Oregon Sales team 

·       Accomplished $30,000 in sales

Campus Manager

·       Maximized growth and revenue by generating leads 

·       Built business relationships by conducting meetings with potential customers

·       Guided customers through the ecommerce process of apparel design and purchasing   

Summer Sales and Marketing Intern

·       Learned and applied digital sales and marketing techniques

·       Improved customer relationship management skills  

LEADERSHIP EXPERIENCE                                                                                                                                   

Alpha Phi Sorority, Eugene, OR                                                                                                                        Present

Director of Social Media

·       Managed the chapter’s paid and organic social media strategies, secured brand partnerships and sponsored posts. 

·       Created and all content across multiple platforms: Instagram, Tik Tok, Facebook, and Pinterest.

·       Developed a social media calendar and ensured it is in alignment with the brand and content strategies. 

·       Planned marketing campaigns to promote the chapter to brands and potential new members.

Director of Merchandising                                                                                                                           2022-2023

·       Created a holistic annual merchandise plan for the chapter

·       Conducted an audit of merchandise and regulated the department’s annual budget 

·       Created and designed all merchandise